DIGITAL SWITCH OVER TO ROLLOUT SOON – FG 

CHARGES MEDIA TO LEVERAGE NEW MEDIA 

By Vincess Okushi

The Minister of Information and National Orientation, Mohammed Idris, has assured of the rolling out of digital switchover to enable effective communication and information dissemination across the board.
 
The Minister stated this in Abuja on Monday, 27th November 2023 while declaring open the Management Conference and Retreat of the Nigerian Television Authority (NTA).
 
He said the ministry is working assiduously to unveil the blueprint that will roll out the DSO across urban and rural Nigeria, and urged the NTA to reflect on the dynamics of new technologies for enhanced service delivery.
 

I ALSO WANT TO USE THIS OPPORTUNITY TO RESTATE FEDERAL GOVERNMENT COMMITMENT TO THE DIGITAL SWITCH OVER (PROJECT), AS THE MINISTRY OF INFORMATION AND NATIONAL ORIENTATION IS WORKING ASSIDUOUSLY FOR A DSO BLUEPRINT THAT WILL NOT FAIL; THAT WILL ROLL OUT ACROSS URBAN AND RURAL NIGERIA. THE NTA, AS A KEY STAKEHOLDER IN THE DSO PROJECT, IS EXPECTED TO PLAY A PROMINENT ROLE

OUR COMMITMENT TO EXCELLENCE AND ADAPTABILITY IS PARAMOUNT. THE NTA MUST CONTINUE TO EVOLVE, EMBRACING INNOVATION WHILE UPHOLDING THE HIGHEST STANDARDS OF JOURNALISTIC INTEGRITY.

THIS RETREAT IS COMING AT A TIME WHEN THERE IS A GROWING NUMBER OF OPTIONS FOR THE VIEWING PUBLIC TO SOURCE INFORMATION FROM, MORE ESPECIALLY AGAINST THE BACKDROP OF THE DOMINANT ROLE OF SOCIAL MEDIA AND THE PREPONDERANCE OF FALSE AND MISLEADING INFORMATION THEREIN; THEREFORE, THE SIGNIFICANCE OF AN EVENT OF THIS NATURE CAN NOT BE OVEREMPHASIZED

 
Speaking on the Renewed Hope Agenda of the President Tinubu administration,  the Minister hinted that it is Nigeria’s ambitious socio-economic evolution adding that NTÀ must leverage its high definition standards across all its stations to promote the viewing experience.

“BEHOOVES THE NTA TO CONTINUE TO ENLIGHTEN NIGERIANS ON THE SUCCESSES BEING RECORDED ON ALL FRONTS AND TO ENSURE THAT NIGERIANS UNDERSTAND AND APPRECIATE THE POLICY DIRECTION OF THE TINUBU ADMINISTRATION IN NEWS AND PROGRAMMING.

 
In a statement signed by Rabiu Ibrahim, Special Assistant to the Minister of Information and National Orientation on November 27, 2023, disclosed that the Minister charged the NTA to rediscover its golden era in content and drama to boost the TV entertainment space for the interest of the viewers.

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